Rita Loud

Mom is the mother of Lincoln Loud and his sisters.

She is voiced by Jill Talley.

Personality
Mom is caring toward her children, but is not afraid to punish them if they go too far. She and her husband often act playfully romantic toward each other, though she is apparently more level-headed than him.

Appearance
Mom wears a pink shirt with a white collar and cuffs, and long a purple skirt. She has big blonde hair.