User blog comment:Vulture345/☹/@comment-26171460-20170729022622/@comment-30592229-20170729040807

@J.D. Brony

The problems people have with being "hip" is that what happens when it's not "hip" anymore?

When something is no longer hip, it is not really that enjoyable, when emojis are no longer trendy, then people won't see this movie as something relevent anymore. And the people who enjoy it will only enjoy it for so long, before it becomes dated.

People want great, classic movies that they can watch whenever, because they are timeless, a movie your parents could have watched over 30 years ago, and you could watch it and get the same experince they did. That won't happen for the emoji movie with our hypothetical kids, we will show them this, and they'd say, emoji, what's that?

That's why people don't like "hip" movies, because when something hip eventually perishes, all the media attached to it will go along side it.