User blog comment:Gumball2/Characters vs Comedy/@comment-32799780-20170810002043

While they're both important, I'd say characterization matters more. Characters are the driving force behind any story, no matter what the genre. It doesn't matter how funny the jokes are or how action-packed the fights are or how scary the atmosphere is; we as the audience are experiencing all of it through the characters themselves. If we don't care about them, how can we care about anything else?