At 18-years-old (17-years-old before Season 5), Lori is the oldest child of the Loud family. This is a fact she used to assert authority and absolute dominance over her siblings. Lori is an alumnus of Royal Woods High School, which she attended with her sisters Leni, Luna, and Luan. Lori is currently in college as of "Schooled!".
Lori is bossy and she has a bad temper. As such, Lori tends to come off as somewhat rude and condescending towards those not familiar with her, but aside from that, she is friendly and kind.
She does not like the others touching her possessions, especially her cell phone, which seems to be her most valuable object. The reason for this is that she does not want to waste her phone memory for messages other than the ones from Bobby. She is also very territorial as she loudly yells at anyone who goes into to her room without permission before kicking them out. She is also shown to be protective, as she locks her room with a key and electronic keypad lock.
In some occasions she acts without thinking, and commits malicious actions against the others for her own selfish benefits, like in "Driving Miss Hazy" when she tries to stop Leni from learning to drive so that she can remain the only Loud kid with a license, but since her love for her family always comes before any petty problem, she has a caring heart underneath a rough exterior, and she will always try to fix her mistakes. Deep down, Lori is insecure; it is shown that while she gets annoyed and easily agitated by a lot of people, she feels lonely without the people she loves and cares about (such as Bobby and her family) and her worst fear is in fact, losing their approval. This is shown in episodes such as "Garage Banned" where she becomes lonely sleeping in the garage away from her siblings and "Save the Date" when she bursts out crying after being dumped by Bobby.
Despite being insecure, Lori is very reliable and a good leader. Before she left for college, she was the only one who could competently take charge without chaos ensuing. Even now, when Leni is left in charge, she will call Lori if she requires assistance.
Lori also has an interest in golf and is a very skilled player, though nervousness can impede her ability to play golf. Part of the reason she attended Fairway University was because of their emphasis on golf. Despite this, she is not very interested in other sports.
Like Leni, Lori has an interest in fashion, though unlike Leni, she doesn't make clothes. Lori is often the person to whom Leni turns for fashion advice, and when Lori and Leni roomed together, they would often borrow one another's clothes without permission, causing many squabbles between the two.
Lori is a romantic; she plans very elaborate dates with Bobby and talks very affectionately towards him. She also enjoys giving her siblings love advice and watching romance shows such as The Dream Boat. If she suspects that one of her siblings has a crush, she will get very excited.
She seems to also have an interest in nutrition. Her siblings complain about her going on "health kicks", which seem to be mainly focused on food, and she enthuses about her bean chips being low-calorie and high-fiber.
"Lori Loud is 'literally' the oldest of the Loud children. She's the self-proclaimed boss and the only sister with a driver's license...so it pays to stay on her good side. A professional texter and avid eye-roller, Lori is never afraid to tell people how she feels."
Lori is the tallest among all her siblings. She has large blonde hair (a genetic trait she shares with her mother, even though the latter's hair is longer). Her original design depicted her with pink eyeshadow, a white tank top, navy blue shorts, and black shoes. Later it was changed with a light blue tank top (revealed to be her mother's old girdle in "Hand-Me-Downer"), brown cargo shorts, blue-gray slip-on shoes, and light blue eyeshadow. She also wears white pearl earrings.
Her nightwear consists of a sky blue nightshirt and blue slippers, but later, her current one contains a white tank top, and small blue and white shorts, with a checkered pattern. Her swimsuit is a two-piece light blue bikini.
In "Come Sale Away," a picture showed that she used to wear braces and a blue ribbon and previously had acne when she was younger. She also used to wear glasses.
Her phone is a handheld object owned by her. She often talks to her boyfriend Bobby with it, but she also talks to other people from time to time, and uses her phone to send and receive text messages as well. A common animation goof with her phone is that it changes colors at times.
In the alternate universe in which Lincoln has ten brothers instead of ten sisters, Lori is a boy named Loki Loud. Unlike Lori, Loki is even more selfish, greedy, and very bossy around the others. He is also mean and abrasive towards Lincoln and mocks him for Luke (Luna) using him to clean the toilet, Leon (Lily) for biting his thumb when he gets a "boo-boo," and teases him about Ronnie Anne. Loki is also more of a slob than Lori, bragging about his farts and not caring that the bathroom is messy.
However, in the dimension in which the sexes of the Loud kids are the exact opposite (meaning that it is one girl and ten boys), Loki's shown to be very caring and protective of his sister, Linka - in fact, Loki's the first of the brothers to ask Linka (technically Lincoln in Linka's body) if she's okay after he and the rest of the brothers heard her screaming in the middle of the night.
Loki eventually turns out to be a product of Lincoln's imagination as the whole adventure was revealed to be a dream, from which Lincoln wakes up at the end of the episode.
The High Card
In the minicomic Deuces Wild! and its animated adaptation, Lori takes on the superheroine identity The High Card. She is one of Ace Savvy's sidekicks. Her powers are not shown, as she's only seen driving a van. In the comic, she is summoned by Savvy alongside the rest of Savvy's deck to help him and One-Eyed Jack defeat the gas monster. After they defeat it, they prepare to fight against a garbage monster. (In reality, Lori and her siblings were only helping to change Lily and take out the trash).
In "Pulp Friction," she is only seen driving the van, and her abilities are not shown. This is also the episode in which Lincoln comes up with the High Card, making a comic featuring superheroes based on his sisters to enter in a contest.
In "Kings of the Con," it is revealed that Lincoln's comic featuring the superheroes based on his sisters has become famous, so when Lori came to the convention dressed as the High Card (along with her siblings in costume), everyone was impressed.
The High Card wears blue goggles, a very long white scarf with matching shirt and pants, light blue gloves and boots, and a necklace with a purple pendant. Her name comes from the name for the lowest possible winning hand in the game poker, and the fact that she holds the highest position of authority among the Loud siblings.
In Lincoln's dream where he has twenty-five rabbit sisters, there is one named Beverly who seems to be slightly more based on Lori than Bridget and Betty.
Beverly wears a bright yellow top with frills at the bottom that is tied up with a similarly colored rope, and a short dark pink skirt. Like Lori and Betty, Beverly also seems to be a bit of a romantic, as she expresses great interest in her brother's love life. Just like Lori, Beverly is also protective, mature, responsible, and she enjoys giving girl advice. Beverly's voice even sounds more identical to Lori than Betty's, despite all three of them being voiced by Catherine Taber.
In Lincoln's dream where he has twenty-five rabbit sisters, there is one named Betty who seems to be even a bit more based on Lori than Bridget.
Betty wears a drill sergeant outfit, like the one Lori wears when she's trying to be intimidating. Like Lori, Betty also seems to be a bit of a romantic, as she expresses great interest in her brother's love life. Clyde's alter-ego, Danny, also has a crush on her in a similar way to how Clyde has (or had) a crush on Lori.
An unnamed mermaid is Lori's alter-ego in the story the Loud children made up in "A Dark and Story Night". The mermaid resembles Lori, but with a ponytail, a blue crop top, and a blue tail.
In the story, the mermaid was using a shard of a crystal needed to bring electricity to a kingdom to charge her cellphone. When the story's protagonists asked the mermaid to give up the shard, she refused because she required her cellphone to keep in touch with her boyfriend, a bear. Lisa's robot alter-ego then built a waterwheel for the mermaid to use instead, so the mermaid, who was revealed to be a helpful sort, gave up the crystal shard.
Her name is a variant of the Latin name "Laura," and is the abbreviation of "Lorraine".
Her name also means "The laurel tree or sweet bay tree."
In stereotypical teenage talk, Lori almost always uses the word "literally" when describing something.
Most of the time though, Lori does not use "literally" correctly. It only works if she means what she's saying, but Lori uses the word for all of her sentences.
Occasionally, when Lori wants something, she claims she should get it because she is the oldest. This mainly happened in earlier seasons.
In "Driving Miss Hazy," Lori has a fear of her family not needing her, implying she has a savior complex.
Lori sometimes doesn't wear a real tank top, but the top of her mother's old girdle (to the disgust of her siblings). However, Lori has several identical tank tops, so likely only one of them is made from the girdle. Her shorts, however, are indeed always the same pair.
Lori used to have braces, as seen in an old picture of her in "Come Sale Away" and "Anti Social." She also wore glasses in the latter picture.
Lori's pajamas are similar to what she wears in her prototype design.
In "Selfie Improvement", her roommate believes that her middle name is "Marie", perhaps due to their father saying it when they're in trouble. Her driver's license lists her name as "Lori L. Loud".
According to Bobby, Lori is on the varsity golf team, implying she is an excellent golfer. She also talks about attending a golf tournament in "No Such Luck." In "Change of Heart," she is seen going to a golf tournament.
Lori says that one of the reasons she likes golf is because of her dislike of running.
Lori is the third most feminine Loud sister, after Leni and Lola. She usually wears shorts instead of a dress, but she loves fashion and other stereotypical teenage girl things.
From the picture of her feeding baby Lincoln ice cream in "The Whole Picture," it looks like she has worn similar clothes for most of her life. This photo also reveals that she had an extra pair of eyelashes when she was younger, and that she was the one who fed Lincoln his first ice cream.
She and Lincoln are the only characters to appear in every full-length episode.[note 1]
According to episode 20 of the Nick Animation podcast, Lori's favorite movie is Dirty Dancing.
Lori says that her favorite food is sushi, although she has never tried it.
Her dream job is to be the chief executive officer (CEO) of a major corporation – or, at the very least, the co-CEO of a major corporation.
Lori is known to have a flatulence problem but refuses to admit it.
Whenever she farts, she always tries to claim that it was her shoes, creaky floorboards, or seats, that made the "farting" noise.