It is revealed that one of her ancestors, Aggie, drove the Louds' ancestors away from their kingdom in order to achieve peace and quiet, and her ancestors have kept it that way for the past 400 years. As a result, the town of Loch Loud fell on hard times, with the town have no sense of basic architecture and direction. Yet, Morag paid little heed to the town, as all that mattered to her was deafening silence.
Morag is first seen taking a bath in the Louds' ancestral castle. Hearing someone singing outside, he looks out a window and discovers Angus bringing in the Louds, much to her shock.
A running gag in the film is that the more angry and stressed Morag gets, the more her hair frizzles up.
Morag is the first character in The Loud House to be an actual villain, because while other antagonists are either bullies, jerks, or scammers, she poses as a legitimate threat, going as far as trying to kill the Loud family, thus making her the most evil character in the franchise to date.
"There's nothing here!"
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