Rita is caring towards her children, but is not afraid to punish them if they go too far. She and her husband act playfully romantic towards each other, though she is apparently more level-headed than him. An example of this is when she's concerned about Lincoln playing video games too much and tells him to do some sport outside in "The Loudest Yard".
She dreams to be a novelist but initially seems to lack a creative side, as she wrote a story about a bored dental assistant talking to her fish before being inspired by Lincoln to write about a thrill seeker with white hair, himself.
Appearance
Rita wears a pink buttoned shirt with a white collar and cuffs, and purple pants. She has big blonde hair and white earrings. She also wears blue eye shadow and red lipstick. She also wears black low tops. She has bags under her eyes, just like Lincoln.
She also appears to be stronger than Lynn Sr. himself, as she was able to turn the wrench when taking out the tire from Vanzilla, while he couldn't in Lana's Podcast from Listen Out Loud.
In "Spell It Out", it's revealed that she's part of a book club.
The colors and styles of clothing that the Loud and McBride parents wear correspond with each other. Rita and Howard both wear red button-up shirts, with collars, and rolled-up sleeves.
Dub facts:
In the Polish version, she's one of the few characters who have their original name.
Rita's Russian dubber, Anastasiya Lapina, also voices Lori, Leni, Lola, Lily, and Ronnie Anne.
Rita's Hebrew dubber, Talya Barkai, also voices Lily and Zach.
In the Latin American Spanish dub, Cecilia Gómez (Rita), is the mother of Abril Gómez (the first voice of Lily) in real life.
Rita's Filipino dubber, Ruffa Valera, also voices Luan.
It is revealed in "L is for Love", that she had freckles when she was younger.
It is revealed in "No Spoilers" that her favorite color is violet.
Rita is the third named character who had a birthday onscreen, the first character was Chandler and the second was Maggie.
It is revealed in "Tripped!" that she knows how to fly a plane, because Pop-Pop told her stories of when he was in the navy, and got the necessary knowledge on how flying a plane works.
According to the episode "Missed Connection", Rita and Lynn Sr. had to separate at least one point in their marriage.
It is shown that Rita can make some dental jokes in the eleventh episode of Listen Out Loud.
"Fed Up" reveals that Rita doesn't like Thessalonikian sheep dip, because she finds it too "gamey".