He first appeared in "Cereal Offender", as the main antagonist. When Lincoln and his sisters arrived at Super Mart to do some grocery shopping for Rita, Bobby vouched for them as the Manager warned them that if they will be out on their keisters if they do any monkey business. Lincoln worked to keep the groceries at a budget while planning to get the Zombie Bran and keep his sisters out of trouble. When it came to the Bratty Kid causing trouble while also after the Zombie Bran, Lincoln had to avoid the Manager. This led to a crash that caused the Manager to catch the Bratty Kid which results in his mom getting thrown out. With Lincoln having gotten the Zombie Bran and the groceries, his sisters wanted a treat of their own and struggled with Lincoln causing him to crash into the display that Bobby set up. The Manager had them removed from the store for wrecking the display and the girls' brief fight with Lincoln. Rita was not pleased with the outcome and states to Lincoln and the girls that she will have to go grocery shopping in the next town over for a while.
The manager is very strict about order in his store and aggressively makes his customers know that he doesn't tolerate people causing trouble. In "Cereal Offender", he called Lincoln and his sisters "hooligans" before they even did anything wrong and despite they just got here, meaning that he sees all customers as potential troublemakers. He threatened them saying that he would kick them out if they misbehave.
He becomes furious when his store gets messy and has an ugly tendency to treat people he disrespects like trash.
The manager is a tall and burly man, with dark skin, black short faux hawk hair, and a long mustache as well. He wears a cream long sleeved shirt, a white apron, a red bow tie with black spots, black pants, and brown shoes.
He tends to call Bobby by Lori's nickname, "Boo-Boo Bear", instead of his real name.